The value of every business is simply this.
PRODUCT – MEANING = COMMODITY
PRODUCT + MEANING = BRAND— Bernadette Jiwa (@bernadettejiwa) October 22, 2014
The value of every business is simply this.
PRODUCT – MEANING = COMMODITY
PRODUCT + MEANING = BRAND— Bernadette Jiwa (@bernadettejiwa) October 22, 2014
Product /= object
object + meaning = meaningful experience = NOT NECESSARILY A BRAND. Brands reduce experiences into phenomenological hooks for business.
Aug 4th, 2016 / 5:09 am