How I Built This: Yves Chouinard

Enjoyed this How I Built This Episode with Patagonia founder Yves Chouinard. He started the company in 1973, to make climbing gear he couldn’t find elsewhere. Over decades of growth, he has implemented a unique philosophy about business, leadership and profit. Incredibly inspiring. Especially, the ant analogy. Have a listen.

2 Comments leave a comment below

  1. Why does the title of this article say “Yves” when his name is Yvon?