12 Principles for Prototyping a Feminist Business

Framework for the practical application of the tenants of the feminine economy:

1. You have a body.
2. You are connected with the earth, the plants, and all living beings.
3. Integrate!
4. Institutionalize empathy: Build frameworks that support feelings.
5. Embody your values.
6. Reclaim happinesss: New definitions of success.
7. Consider everything an experiment.
8. Free yourself from the myth of the meritocracy.
9. Tell the truth.
10. Cultivate abundance.
111. A business can be a healing for yourself & others.

A holistic vision for a new economic paradigm, founded on feminine and feminist principles. By Jennifer Armbrust.

9 Comments leave a comment below

  1. I wonder if I’m your only reader who has had very negative experiences working with female coworkers. I find them exceptionally passive aggressive and competitive. I have found relationships with male coworkers more straightforward and productive.

  2. You are not the only one. However, I experienced ego,ownership, and empathy issues with both male and female co-workers or supervisors. I feel having just one,i.e., either masculine or feminine principles will not work in any professional setting or framework. You need a balanced approach.
    But I did find both graphics interesting. I will try to read more about these principles.

  3. The feminist model is nebulous and idealistic, and no doubt there is a place for some of the qualities in any business… and if it works.. great!

    Yet the feminist model has one advantage … when things don’t work… blame the patriarchy.

  4. …the terms “masculine” and “feminine” are too freighted with meaning to be useful as a way to describe these attributes — perhaps yin/yang or some other, less familiar terms.

    It may also be more useful to view each subset as opposite ends of a spectrum, so as not to imply that, for example, “efficiency” is always to be avoided or “generosity” is to be afforded to all, equally.

    The less dogmatic these precepts are, the more likely they will be adopted and put into practice.

  5. Anyone who can’t see or integrate their own dark-side is likely to project it onto the other. One element of the dark side of femininity is gossip and reputation destruction. You can see that being applied to men here while assuming a self flattering utopian vision for herself. In this trope there is no conflict between integrity, interdependence and the singling out an entire gender, country and economic system as the cause of what is in truth rooted in universal human nature.

  6. Tina,
    Look closely at this. Visually: Colorful, positive female and grey negative male? Ideologically: Narrow and not really thoughtful.

  7. i like your blog so much

  8. I love your blog. thank you for it!

    Today’s choice of Jennifer Armbrust was not the best. Can you imagine what people would say if the diagram was reversed: feminine in grey and with such a heavy negative emphasis? Ben and R said it best above: very short sighted and antagonistic approach.

    Stay safe, stay well,


  9. I love your blog. thank you