Family Travel Duffel

I am trying to figure out if this Family Travel Duffel is genius or silly. A duffel with multiple compartments, one for each family member.

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  1. It’s genius as a go bag that you keep packed in case of an emergency. Medications, passport, etc for 4 people. It could be good for one person who has trouble with organization or a child going on a trip with their class. Parent helps them pack in a way that makes sense to them ( I used ziploc bags of varying sizes to pack for my son who has adhd for camp). As a regular travel bag I’m not sure I get it.