Google rank will become a political argument. Instead of saying “this is why I am right” political leaders will say “type ‘Iraq war’ in google and look at how my speech comes up first”. Google will be perceived as the ultimate organizer of relevance, and as nobody can control it it will provide the needed crowdibility (that’s a new word I just made up) politicians have lost. If you are on top of google you are right, and you are right because the population put you there.
Eight things I think I think, by Laurent Haug