Pantone T-Shirts by Uniqlo


I agree and wonder along with Michael: Combining Pantone, Uniqlo and Helvetica – this poster series speaks designer talk to the masses. It would be interesting to ask someone that is a fan of Uniqlo if they have a clue as to what Pantone means?

8 Comments leave a comment below

  1. There are probably enough people who know what it means for all those involved to make plenty of money, I wonder who buys all of those pantone mugs though?

    It would be interesting if pantone became the international colour reference for all high street fashion.

  2. Maybe because I work in the fashion industry and I am an artist, but it is hard for me to imagine that people would not know what Pantone is.

  3. I heart Uniqlo and I think these ads are uber smart. Most of the people that I know that shop there, actually do work in some sort of design or communications background – so I think it totally makes sense that they tap into the design world in their ads. Even as a writer, I know what Pantone is. Very smart, indeed.

  4. American Apparel has been using pantone to spec their colors from the beginning. Check out their wholesale catalogue, it’s all referenced to PMS #s.

  5. yeah, people will know what Pantone is. However .. do they need to know really ….it might as well just be a brand/series attached to a bunch of shirts.
    They should have done it with Chromo(tm)

  6. See, I know what Pantone is, but not what Uniqlo is…

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