Besides Gotham being a beautiful face in it’s own right – the ‘CHANGE’ sign, if you’ve noticed has completely overshadowed the ‘Obama 08’ one, and rightfully so – it’s easily the most powerful message/design combination of the entire primary season.
Nice post. I wrote a similar one a while back — you might be interested in it since we had similar insights. What’s with the candidate’s designers not understanding what an apostrophe is, by the way?
Here’s one that does!
http://www.typography.com/ask/showBlog.php?blogID=63
Jan 29th, 2008 / 3:10 pm
Besides Gotham being a beautiful face in it’s own right – the ‘CHANGE’ sign, if you’ve noticed has completely overshadowed the ‘Obama 08’ one, and rightfully so – it’s easily the most powerful message/design combination of the entire primary season.
Jan 29th, 2008 / 3:51 pm
BABY TEETH. the first candidate to break that one out gets my vote. That typeface is totally the future.
Jan 30th, 2008 / 1:11 am
Nice post. I wrote a similar one a while back — you might be interested in it since we had similar insights. What’s with the candidate’s designers not understanding what an apostrophe is, by the way?
http://www.kolbrenerusa.com/blog/index.php/2007/08/08/campaign-logos-2008/
Thanks, Kirk
Jan 31st, 2008 / 1:18 pm
Obama’s logo seems to be inspired by Pepsi, and it’s everywhere in New York:
http://www.hossli.com/observations/2008/01/26/sings-o-the-times/
Feb 1st, 2008 / 10:55 am
I wish my instructors would give me this rebranding assignment.
Frankly, all of these fonts need change. (Talk about “rock the vote.”)
Feb 7th, 2008 / 1:50 am