from helvetica to haas unica


This is the 1980 promotional publication by Team’77, outlining the strategy and realization of Haas Unica.

Under contract by the Haas type foundry, Team’77 (consisting of André Gürtler, Erich Gschwind and Christian Mengelt) set out to “correct” common issues found in the grotesk typefaces at the time, including Helvetica. Their solution was Haas Unica.

Read the full post over on bauldoff

1 Comment leave a comment below

  1. This was an awesome find, thank you. Funny, until you see this, you don’t appreciate the fact that Helvetica does indeed have a bit of subtle “personality” (here=unsymmetrical characteristics of the typeface.) Haas Unica pares that down significantly–rendering it more neutral, and yet, somehow, not necessarily better.