A Guide to Choosing Colors for Your Brand


Research reveals people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone. – Why Color Matters

A Guide to Choosing Colors for Your Brand

(via basement)

14 Comments leave a comment below

  1. Indeed ..this is something really useful.

  2. I was just looking for something like this the other day. Thanks!

  3. Awesome information; thanks so much for posting these references!

  4. I don’t know how true it is, but I’ve heard that seeing orange can elicit hunger in your body. A lot of different fast foods use oranges and yellows in their marketing colours.

  5. Interesting information! My favorite colors (from when I was a child) were always orange & red (real seventies colors). Now, nearly 30 years later, my favorite brand ID’s are still in orange & red… http://coca-cola-art.com/free-coca-cola-wallpapers-music-nightlife-themes

  6. Very informative, thanks for sharing!

  7. Can anybody suggest me the colour for ‘ Free, Easy and Rewarding.

  8. i was looking for this important informations thanx

  9. it was very useful to me

  10. not what i meant!

  11. I think what this shows is that it doesn’t matter what color your logo is.

  12. Great information, but what about the color black?

  13. And what about the white?

  14. That’s the reason, why I design logos in grays :)