GE Augments Reality

Watch and the give it ago at plugintotheSmartGrid.com from GE. Wowsers.

(via formfiftyfive and paulo)

14 Comments leave a comment below

  2. That just blew my mind!

    shawn
    Mar 5th, 2009 / 10:17 am

  4. ummm, ridiculous! jaws dropping all over the studio this morning.

    brice
    Mar 5th, 2009 / 11:07 am

  5. Holy crap that’s amazing

    Jason/ARCHETYPE
    Mar 5th, 2009 / 2:16 pm

  6. My co-worker was all “pattern recognition…3-D world…game technology..etc”.

    All I know is that I had to remember to close my jaw after watching that.

    Jennifer
    Mar 5th, 2009 / 4:43 pm

  7. Hopefully it works now. When it first came out, all kinds of errors popped up on a mac.

    M
    Mar 5th, 2009 / 5:59 pm

  8. Now that is what I call amazing.

    nerdski
    Mar 5th, 2009 / 6:27 pm

  9. Web 4.0 is an understatement. Very cool stuff.

    clifton alexander
    Mar 5th, 2009 / 6:32 pm

  10. incredible…

    james
    Mar 5th, 2009 / 9:43 pm

  11. THAT IS SOOOOO COOL!

    Julie Mellen
    Mar 5th, 2009 / 10:18 pm

  12. Hello,
    That’s pretty nice.
    straight from Switzerland…there is a whole book using similar technology….great graphics developed by a student at the local art school in collaboration with the tech. school….
    Here is the link
    http://annieok.com/tangent/?p=2125 (scroll down to the video)

    kamni
    Mar 6th, 2009 / 2:36 am

  13. Good to know that Ogilvy are a few steps behind some of us creatives ;-) As there’s been a several good Flash AR demos lying around for a while (http://mylinerider.com/2009/01/29/augmented-reality-%E2%80%93-some-cool-examples-using-flash-actionscript-pv3d-and-flartoolkit/). An AR toolkit (FLAR) is available for anyone who’d like to have a pop at creating their own AR scene. Check it: http://www.libspark.org/wiki/saqoosha/FLARToolKit/en

    Cambo
    Mar 6th, 2009 / 4:59 am

  14. thats too cool for skool

    marcus
    Mar 6th, 2009 / 8:25 am