So this ad is saying that because the Fords have Bluetooth, you don’t have to worry about your earphones getting in a knot when you get them out of your bag etc. SO you can forget about the knots, because you’ll be listening to your music on your car speakers wirelessly. No cable clutter.
But who listen to their iPod on earphones while driving? I’ve never seen it. I certainly hope it’s not common.
And the vast majority of iPods don’t even have Bluetooth. Just iPhones. So the use of iconic iPod earphone is misdirection.
So while the knots visual is cute, it’s not completely relevant. Seems like a bright idea in search of an appropriate brief. Better suited to an ad for Bluetooth headphones or something like that.
Sort of clever, but confusing. I don’t know whether the ad is playing off the whole unplugged/wireless theme, or if it just misses the mark completely.
I’m curious if Ford had to get Apple’s blessing to use their products?
Swissmiss is an online garden Tina Roth Eisenberg started in 2005 and has lovingly tended to ever since.
Besides swissmiss, Tina founded and runs TeuxDeux, CreativeMornings and her Brooklyn based co-working community Friends Work Here. (She also started Tattly which was recently adopted by BIC)
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Awesome idea. Like it.
Feb 3rd, 2010 / 8:23 am
iknot ?
Feb 3rd, 2010 / 10:03 am
Nice set of knots but this doesn’t work. ‘Do forget’
Feb 3rd, 2010 / 10:36 am
I seem to naturally get these knots when I take my iPod out of my bag.
Feb 3rd, 2010 / 11:13 am
Nice knots but i don’t like it, and im having a hard time getting the concept. In my opinion this is a fail.
Feb 3rd, 2010 / 1:15 pm
Isn’t Bluetooth wireless? What’s with the cables?
Feb 3rd, 2010 / 3:28 pm
Is that Sheetbend right?
Looks like a square knot with a twist.
I think it’s wrong
Feb 3rd, 2010 / 5:02 pm
So this ad is saying that because the Fords have Bluetooth, you don’t have to worry about your earphones getting in a knot when you get them out of your bag etc. SO you can forget about the knots, because you’ll be listening to your music on your car speakers wirelessly. No cable clutter.
But who listen to their iPod on earphones while driving? I’ve never seen it. I certainly hope it’s not common.
And the vast majority of iPods don’t even have Bluetooth. Just iPhones. So the use of iconic iPod earphone is misdirection.
So while the knots visual is cute, it’s not completely relevant. Seems like a bright idea in search of an appropriate brief. Better suited to an ad for Bluetooth headphones or something like that.
Feb 3rd, 2010 / 10:29 pm
My earphones do all of these, at once, completely on their own. Every single day.
Feb 4th, 2010 / 12:15 am
Sort of clever, but confusing. I don’t know whether the ad is playing off the whole unplugged/wireless theme, or if it just misses the mark completely.
I’m curious if Ford had to get Apple’s blessing to use their products?
Feb 4th, 2010 / 11:01 am
fundoo idea!
Sep 3rd, 2011 / 2:46 am