Brand Thinking and Other Noble Pursuits

The lovely Debbie Millman published a new book called Brand Thinking and Other Noble Pursuits.

Brand Thinking is a dialogue with 22 of the world’s top culture critics, design executives, and branding strategists – people like Malcolm Gladwell, Seth Godin, Daniel Pink, Grant McCracken, and Wally Olins – on the state of branding today, what “brand” truly means, and how companies and consumers can best embrace the future.

In each interview, Millman cuts through all the empty jargon and buzzwords to expose the underpinnings of how people respond to the ideas of designers, and how the best brands open avenues for cultural change in our daily lives–whether we’re aware of it or not.

FastCompany wrote a long post about the new book. Read it here.

I am ordering my copy right now: Brand Thinking and Other Noble Pursuits