Go JetBlue for showing a sense of humor and using Nevermind instead of Cancel on this UI. Made me smile and think about small details can leave a big impression.

Also, isn’t Never Mind two words?

7 Comments leave a comment below

  1. I think they’re referencing the Nirvana album.

  2. It’s one word where I come from (pacific nw)! Or at least that’s how I’ve always heard/written it.

  3. Tumblr has had nevermind (one word) on their contact Tumblr form for as long as I can remember. It’s also done like an air mail envelope. You can go to then go to “shoot us an email”.

  4. This the fine art of writing micro-copy, especially for the web. When it’s done well, it’s a gorgeous experience. Done poorly, a website feels like paying taxes.

  5. I think I separate the two words if it’s like “never mind, I changed my mind” rather than “nevermind what you have heard, the store is not closing”.

    Also, is it common for the Send button to be on the right and the cancel button to be on the left? Sometimes I accidentally hit cancel after typing up some long comment or message.

  6. It is thoughtful and humorous but ‘never mind’ should be two words.