Brands With Purpose

“The most important brands in the world make you feel something. They do that because they have something they want to change. And as customers, we want to be part of that change. These companies have a reason to exist over and above just to make a profit: They have a purpose. Yes, we admire the product they make. But the thing we love the most about them is the change they are making.”
David Hieatt

2 Comments leave a comment below

  1. So true!
    Tillak is the perfect example for me.
    Their outdoor products are not only useful, high-quality and beautifully designed, but they also give 25% (!!!) of their profits toward outdoor recreation and conservation-related environmental stewardship efforts!
    I am so amazed by the way newer and smaller brands are willing to do better. If only they could benefit from as much exposure as bigger brands who pride themselves on the fact that they give 1% to the environment.

  2. I suppose. Maybe I’m too cynical for this age, but I suspect that 90% of everything manufactured across the world is really much more destructive than it is inspiring or useful. I question the continued romanticizing of marketing and capitalism as if THINGS somehow bring true meaning and a spiritual resonance. Can’t we just say – people like shiny things. They really like new shiny things. If the things make our life easier or inflate our egos – we like them even more. But still the emptiness. But I agree, nice things are nice.