Flourishing Needs

“The big prediction for the coming century is that enormous opportunities will open up for businesses that can skilfully address our Flourishing Needs. Technology, the wealth of nations and the shift in public taste will make this very likely. A great many of the multi-billion dollar companies of the future will be those focused on the fulfilment of flourishing needs: our need for self-knowledge around love, our desire for a satisfying social life, or our need for resilience. Bits of the tech sector are already nibbling at the borderline between Comfort and Flourishing needs, a trend aided by the forthcoming development of Artificial Emotional Intelligence. This, rather than the economies of developing nations, are what constitute the truly ‘emerging markets’ of the future.”

Business and the Ladder of Needs

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