While visiting W+K Portland yesterday, I noticed this magnificent Fail Harder Mural, done by Wieden + Kennedy 12.
Over 100,000 thumbtacks were used over 351 hours to create this typographic mural that spells out Fail Harder, a message that underlines the importance of failure during the creative process. Absolutely fantastic. I would love to do something similar in my studio! Hat tip! (Make sure to watch the video below!)




wow. i actually was planning on doing something like this for a book cover i’m working on…now I’m wondering if I shouldn’t anymore.
but at least I know that it DOES have the potential to look great. really beautiful.
Oct 10th, 2009 / 9:22 pm
Similar story to Sean. I was planning on doing something like this (on a smaller scale) for a poster.
Pretty awesome though—I like when studios have something clever built into their workspace.
Oct 10th, 2009 / 11:47 pm
students and much time
Oct 11th, 2009 / 2:57 am
Fantastic, impressive and surprisingly!
Oct 11th, 2009 / 4:43 am
Nice! One thing: those are not thumbtacks, they are push pins. Milton Glaser, founder of Push Pin Studios these many years ago, would know the difference!
Oct 11th, 2009 / 9:43 am
By any chance, do you know some info on the music used?
Oct 11th, 2009 / 10:13 am
Nice work! Me like it very much :)
Oct 12th, 2009 / 10:43 am
Great!
Oct 12th, 2009 / 11:28 am
Wow! So crazy! Was brought here by someone facebooking about this! :)
Oct 15th, 2009 / 9:04 pm
let’s think.. . if you do fail at an agency you’ll probably will get the sack..
Oct 16th, 2009 / 2:02 am
great message, great way to send it to millions!
Oct 19th, 2009 / 6:58 am
what was the tool they used to put in the push pins? It looks like it probably saved their fingers!
Oct 25th, 2009 / 1:31 pm
Makes me feel better about the 92 song lyrics that sucked too badly to be listed on my blog (138 made the cut ).
Very impressive ! I felt bad for the guy starting out with his thumb – it looks like people smartened up after awhile
Jan 18th, 2010 / 8:43 pm