TDC | Beautifully Banal

I had the honor to be part of this very cool project by The Type Directors Club called Beautifully Banal.

TDC and Cardon Copy asked 16 designers to find a classified/personal newspaper ad from our local community to “hijack” typographically. When redesigned, the once banal and disposable classified ads are reinterpreted by the designer into a one-of-a-kind collectible poster. Each poster will be auctioned on Tuesday evening, May 11th (starting at 6:00 pm), with proceeds to benefit the TDC Scholarship Fund.

I also happen to give a talk that night, right before the auction. To register please email the TDC (email on the bottom of this page) or call 1-212-633-8943.

The original classified:

My interpretation:

UPDATE: One of my readers, Erik Wessel, pointed out that my classified seems to be from a puppy mill. I had no idea and am sorry to be giving this breeder additional attention with my poster. If you do get a puppy (or a poodle for that matter) please make sure to go through breeders that treat their animals with respect and dignity.

I am *not* endorsing the sale of puppies like this or this breeder, and I simply chose this ad because the idea of “poodles, all colors” was attractive to me as a designer.

18 Comments leave a comment below

  1. Fantastic! I would love to have that poster!

  2. Thank you! You should come and bid on it in that case!

  3. I’d also love to have that poster, but I know it’s going to skyrocket and I don’t have that kind of money at the moment.

    This is a really interesting series; makes me want to explore this and other ideas!

  4. Beautiful poster! Makes me want a poodle. :-)

  5. My god. That is excellent work.
    Thanks you for that :)

  6. Great poster! I’d buy in a minute! I absolutely love it!
    By the way, I’ve always wanted a poodle.

  7. I´m so sorry, but I have to say that I definitly do like your´s BEST…

  8. What’s funny about your thumbnail SM, is that the hover state makes it look like the poopdle is walking AWAY from you, if you know what I mean.

    Or maybe my mind is in the gutter, I mean tree lawn.

  9. I like it…but did you realize that you can make a poodle out of all the letters? Then it would have been a 100% type solution.

  10. Problem sovled. Thumbs up Tina!

  11. My favorite of the series. Love the colors, the simplicity and the choice of breed. I have an awesome Lab mix that I found on the street, but I’ve never understood purebred purchasers that don’t pick poodles.

    Smart, athletic, non-allergenic, customizable hair and sized to fit any situation.

  12. Great poster! I wonder what font you used here…

  13. 2009?!

    Silent Auction begins at 6:00 p.m. and ends at 7:30 p.m on Thursday 11 June 2009. Online bidding is now available and will also end at 7:30 p.m. on Thursday 11 June 2009.

  14. This reminds me of Paul Belford (of This is Real Art); asking well know London design studios to rethink an ‘everyday design’.

    Spin did a great remix of a lost dog poster using a sumptuous full bleed of a whippet, while Airside managed to re-illustrate a typical viagra spam e-mail…

    http://www.creativereview.co.uk/images/uploads/2008/02/viagra_lo.jpg

    Conception:

    http://www.thisisrealart.com/images/uploaded/CR_Remix_Upright.jpg

  15. This is kind of similar to CARDON WEBB who redesigns found flyers and then puts them back up. http://cardoncopy.com/mission.html

  16. Excellent work! loved your interpretation of the ad.

  17. 10 million cats and dogs are killed each year in shelters. Breeding and selling any animal is a major part of the cause. Sorry but people who really love animals do not sell pets for profit. Adopt your next pet. You can find any breed on http://www.petfinder.com/index.html or check your local shelters. Please please please stop breeding and selling when millions are being euthanized.

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