it took me a few seconds but i found it :)
its like the time someone pointed out theres a tiny little man with a world for a head on bic pens. cool bear though.
Toblerone was produced in the middle of Berne, where now part of Berne’s university is located. Now, that we have neither the manifactury nor the bears in Berne, we can at least buy the chocolate in the store near by the campus :)
Wow! I love hidden design elements like this. Is the bear a Swiss icon of some sort? I wonder if Tobler use the bear as a mascot in the rest of their branding — or maybe at some point in their history.
Otherwise, it’s really bloody random. Probably some designer being cheeky.
Then again, it could be completely unintentional, like those supposed Klansmen on the package for Marlboro cigarettes.
This brings me to an ungoing unanswered question of mIne: What is the national swiss animal? I’ve been told they do not have one, but come to think of it… there is the chamoix, or ibex…?
What puzzles me about the photo isn’t the bear, even though I’ve only just discovered the sneaky bastard — it’s the “NEW”. How is Toblerone “NEW” ?? :-)
Swissmiss is an online garden Tina Roth Eisenberg started in 2005 and has lovingly tended to ever since.
Besides swissmiss, Tina founded and runs TeuxDeux, CreativeMornings and her Brooklyn based co-working community Friends Work Here. (She also started Tattly which was recently adopted by BIC)
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it took me a few seconds but i found it :)
its like the time someone pointed out theres a tiny little man with a world for a head on bic pens. cool bear though.
Sep 14th, 2007 / 10:06 am
soo-öppis!
bei toblerone.ch findet sich, dass der (berner) bär erst seit 2000 auf dem logo ist:
http://www.toblerone.ch/time_machine/toblers_2000-de.html
Sep 14th, 2007 / 10:28 am
oh, what a surprise? do they mean to do so or just a coincidence?
Sep 14th, 2007 / 12:40 pm
Well, you’re not the only one. But now I wonder whether he’s always been there? Perhaps we didn’t notice because he wasn’t there.
Sep 14th, 2007 / 1:24 pm
Hey, me neither!
Sep 14th, 2007 / 2:07 pm
Reminds me of the hidden arrow in the FedEx Logo.
Sep 14th, 2007 / 2:50 pm
i once changed the toblerone-bear with an eagle, just for fun:
http://www.vultur.ch/files/toblerone_1.jpg
http://www.vultur.ch/files/toblerone_2.jpg
Sep 14th, 2007 / 3:10 pm
Toblerone was produced in the middle of Berne, where now part of Berne’s university is located. Now, that we have neither the manifactury nor the bears in Berne, we can at least buy the chocolate in the store near by the campus :)
Sep 14th, 2007 / 4:05 pm
Wow! I love hidden design elements like this. Is the bear a Swiss icon of some sort? I wonder if Tobler use the bear as a mascot in the rest of their branding — or maybe at some point in their history.
Otherwise, it’s really bloody random. Probably some designer being cheeky.
Then again, it could be completely unintentional, like those supposed Klansmen on the package for Marlboro cigarettes.
Sep 14th, 2007 / 4:06 pm
This brings me to an ungoing unanswered question of mIne: What is the national swiss animal? I’ve been told they do not have one, but come to think of it… there is the chamoix, or ibex…?
Sep 14th, 2007 / 4:56 pm
Definetly not random. There’s a bear climbing a mountain in 1920 package: http://www.toblerone.ch/time_machine/toblers_1920-de.html
…but pretty clever though. Haven’t noticed before :)
Sep 14th, 2007 / 6:34 pm
What puzzles me about the photo isn’t the bear, even though I’ve only just discovered the sneaky bastard — it’s the “NEW”. How is Toblerone “NEW” ?? :-)
Mar 13th, 2009 / 4:19 pm