Sandwich Shop Identity

La Charcuterie stationery
La Charcuterie business cards
La Charcuterie
This Sandwich Shop Identity made me chuckle. La Charcuterie is a deli/restaurant hybrid well-known around Vancouver for serving up sandwiches filled with deli meats. To play off this, business cards were created to look like cold cuts then were strung in netting similar to the way salami’s and other cured meats are hung in delis. Finally, Rethink printed meat stickers for the letterhead and envelopes made of butcher paper— the same paper they wrap their sandwiches in.

8 Comments leave a comment below

  1. Love it! xSupermarket Sarah

  2. Mmmmmmmm… meat :D Great idea!!!

  3. Those are fantastic. I also just got really hungry. It’s only also only 10:02 am.

  4. They totally look like real meat….. very cool business cards, I wonder what is on the reverse of them.

  5. Those business cards totally reminded me of a board game from my childhood called Pizza Party that I haven’t thought of in years. I just found one on eBay! So awesome, thanks for posting!!!

  6. That’s brilliant. Love it.

  7. I thought those were neat when I saw them at the deli. I even noticed the three types of meat.

    Salam has launched a new Website. I posted the address in my profile.

    He does make good sandwiches big enough to feed an army for only $7.

    Be warned though, Salam drops the F-bomb a lot, so if you’re offended by it or any dirty talk, then I’d advise you not to go in. Otherwise you will come out witht the best sandwich you ever had in your life.