Greg of Able pointed to one of their most recent projects, a Coffee Packaging design: “One of our goals was to package the sentiments of “a village” into a customer experience. The bag was printed in white + two colors with a matte finish and gloss trapping over the logo. Because the budget didn’t allow for more than one type of bag, a different label with a customized icon is used to identify each type of coffee.”
Lovely. Made me smile and I’d definitely gravitate towards this packaging would I peruse a coffee shelf in a supermarket.
More photos over at thedieline.com.