iQ font – When driving becomes writing

iQ font – When driving becomes writing / Full making of from wireless on Vimeo.

Two typographers ( Pierre & Damien / plmd.me ) and a pro race pilot (Stef van Campenhoudt) collaborated to design a font with a car.
The car movements were tracked using a custom software, designed by interactive artist Zachary Lieberman. ( openframeworks.cc )

2 Comments leave a comment below

  1. Much better than the bmw version involving random driving. How is that art? Couldnt they get a decent driver?

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