Stop Framing and Start Fotoflōting


Fotoflōt, a new and unique way to display photos. fotoflōt displays prints without glass, eliminating reflections and glare. It has a magnetic mounting system that lets you change images in seconds and floats the photo off the wall or desk, subtly emphasizing the image.

I *love* this! This will let me interchange what’s on the wall much easier than with frames. What a briliant concept! (gasp for air)

And the first thing I will fotoflōt (will this become a verb like google?) is our ugly circuit breaker box at home, just like Kerri Ellis did.

8 Comments leave a comment below

  1. It looks cool, but… your prints may not last too long using this method. The 2 biggest factors in print fading are light and air pollution. Both of these things are significantly reduced by a good piece of UV coated glass.

    Depending on the quality of the print and its location in your house / office, your prints could be pretty faded in a matter of months.

  2. I’m with the company that offers fotoflōt, and I thought I’d share some key information on the point that Paul brings up. What he says was true until relatively recently, but it isn’t any more. Today’s
    papers are much more durable. We print on Fuji Crystal Archive
    Professional paper, one of the most fade-resistant photo papers
    available. It has been tested by Wilhelm Imaging Research, the
    industry’s “gold standard” for testing of photo paper durability.
    Their testing shows that it can be exposed to normal interior lighting
    and indirect sunlight for decades without perceptible fading from
    either light or air pollution.

    It should not be displayed where it will receive direct sunlight for
    extended periods of time, as no display method can prevent fading under those conditions.

    We believe strongly enough in fotoflōt’s durability to offer a
    lifetime warranty. We will produce another fotoflōt for any defect, including fading over time.

  3. It’s not as snappy as it seems: every photo you want to mount has to be prepared by Fotoflot (read: printed and mounted on a special fotoflot board). So you have to order a collection of pictures (all of the same size and aspect ratio).

    And it’s expensive!
    A (small) picture frame of 7,5×10 (approx. 18×25 cm) costs 50$ (+shipping: 12 – 30$), where a classic printout + frame would only set you back about 20$

    Not for me, thanks. I’ll stick to framing pictures the old way, for now…

  4. Looks great, but I guess you pay for the coolness factor. Someday though,…

  5. i like the idea of this. i gotta have this one too!

  6. Fantastic! Ooh, but spendy! It looks like my photo that I’d like to “float” from a photographer won’t work with this system since I already own the print…hmm…I’ll look for another option for it. :) Definitely bookmarked, however!

  7. Interesting – I wonder if it would work with art as well as photography…