Ladies and Gents, this is new school advertising. Subtle, content driven, high entertainment value … anyone notice the Schweppes product placement? Advertisers needs to entertain or provide something of value in this digital age if they want to remain relevant. Very sweet.
If brands are going to finance film-makers to make films that actually get us interested instead of paying annoying adds to bomb us with I’m happy with it. Everybody wins: The people who makes the movies, the brands and the customers. Frankly, I hope the future will be more like this.
I LOVE THIS!!! As stated above, I hope more companies jump on the art films as advertising wagon… that could be a trend I would get into…
The only thing that annoys the hell out of me every time I watch that is that you can see the girls signs already written out on her desk… kills it a little bit…
Noticed the Schweppes, too – which was the point where I thought “oh no, it’s a commercial and it’ll have some kind of boring product-promoting end…” – but it didn’t, thank god. By the end of the film i had forgotten about the Schweppes – and would have never put the two (brand and film) together. Beautiful, ineffective advertising ;-).
I wouldn’t have noticed the Schweppes if I hadn’ t read the comments, but it was totally unbelievable that such a good-looking guy was so lonely. But, adorable.
Swissmiss is an online garden Tina Roth Eisenberg started in 2005 and has lovingly tended to ever since.
Besides swissmiss, Tina founded and runs TeuxDeux, CreativeMornings and her Brooklyn based co-working community Friends Work Here. (She also started Tattly which was recently adopted by BIC)
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heart…. warmed
May 5th, 2009 / 4:01 pm
Loved it… sigh.
May 5th, 2009 / 4:50 pm
Beauty lies in every corner…
May 5th, 2009 / 5:32 pm
Owmmm! So cute!!!
May 5th, 2009 / 6:48 pm
ooh… super!
May 5th, 2009 / 6:54 pm
that was so great…beautifully put together!
May 5th, 2009 / 7:38 pm
I watched this on youtube, and yes, it’s beautiful, making me believe there’s still hope for such a naive love.
Anyway, love being here, Krista of http://askyourgod.blogspot.com/ recommended this blog to me :)
May 5th, 2009 / 10:36 pm
Ladies and Gents, this is new school advertising. Subtle, content driven, high entertainment value … anyone notice the Schweppes product placement? Advertisers needs to entertain or provide something of value in this digital age if they want to remain relevant. Very sweet.
May 6th, 2009 / 3:22 am
thanks, started the day with a smile
May 6th, 2009 / 4:57 am
very very great movie! and yeah i noticed the schweppes ;)
May 6th, 2009 / 7:18 am
If brands are going to finance film-makers to make films that actually get us interested instead of paying annoying adds to bomb us with I’m happy with it. Everybody wins: The people who makes the movies, the brands and the customers. Frankly, I hope the future will be more like this.
May 6th, 2009 / 7:41 am
@ PixelRobot Totally agree. mmm … thirsty … I feel like having a Schweppes now … :P
May 6th, 2009 / 7:46 am
Beautiful! Made me smile :)
May 6th, 2009 / 8:25 am
Smiling, smiling, can’t stop smiling…
May 6th, 2009 / 9:45 am
This has disappeared from vimeo but it is still on you tube at http://www.youtube.com/watch?v=uy0HNWto0UY&fmt=18
May 6th, 2009 / 12:11 pm
I wonder why it was removed… it was an amazing video!
May 6th, 2009 / 12:19 pm
I love your made me smile videos.
sometimes they made my day : )
May 6th, 2009 / 1:39 pm
@RJGNYC
Vimeo is for uploading original content only, which was not the case here.
If you want to watch it in High quality, the director has a .mov on his website: http://www.patrickhughes.com.au/shorts/schweppes_signs.html
May 7th, 2009 / 3:14 am
I loved it as wel. In The Netherlands we call it ‘De Gouden Leeuw’. I posted it on my advertising blog, with some comment: http://www.hetrozeolifantje.nl/index.php/2009/05/signs-veel-signs-1-verborgen-sign
May 7th, 2009 / 5:42 am
Too bad Schweppes taste totally different in US…..I can’t wait to have my real Schweppes in Hong Kong.
May 7th, 2009 / 9:07 am
Love it too!
May 7th, 2009 / 4:32 pm
Sigh :)
May 7th, 2009 / 5:23 pm
I loved every minute! What a great video… sigh…
May 7th, 2009 / 5:29 pm
I LOVE THIS!!! As stated above, I hope more companies jump on the art films as advertising wagon… that could be a trend I would get into…
The only thing that annoys the hell out of me every time I watch that is that you can see the girls signs already written out on her desk… kills it a little bit…
May 7th, 2009 / 7:20 pm
An error: the “take a photo” message appears on desk before she writes it.
May 8th, 2009 / 11:03 am
Noticed the Schweppes, too – which was the point where I thought “oh no, it’s a commercial and it’ll have some kind of boring product-promoting end…” – but it didn’t, thank god. By the end of the film i had forgotten about the Schweppes – and would have never put the two (brand and film) together. Beautiful, ineffective advertising ;-).
May 8th, 2009 / 3:10 pm
made me smile :)
May 10th, 2009 / 5:31 pm
I wouldn’t have noticed the Schweppes if I hadn’ t read the comments, but it was totally unbelievable that such a good-looking guy was so lonely. But, adorable.
May 11th, 2009 / 12:24 am
nice.
May 12th, 2009 / 8:34 am
Made my day. Very sweet.
May 22nd, 2009 / 9:02 am