In 10 Common Typography Mistakes Brian Hoff lists 10 common mistakes used in type design/layout that can make a large impact in the effectiveness and appearance of your designs, in addition to saving you time and money when dealing with printers.
In 10 Common Typography Mistakes Brian Hoff lists 10 common mistakes used in type design/layout that can make a large impact in the effectiveness and appearance of your designs, in addition to saving you time and money when dealing with printers.
It’s about time. It’s so basic, like “duh?”
In my day characters in headlines were all kiss-fit, created on Typositors by slaves whose knowledge of English was linited at best.
Congrats to Brian Hoff and to you for posting this.
Sep 17th, 2009 / 3:29 pm
“..was linited at best.”
–Inappropriate snort–
Bugs me that Adobe software is set to metrics by default, when Optical is a great basic auto setting. Would solve half the kerning/tracking issues in the world right there.
Sep 17th, 2009 / 7:12 pm
now if you would just “shout” that people need to stop using the foot mark as apostrophes, then i would die a happy person.
Sep 17th, 2009 / 8:49 pm
Nothing new here. Same old story as far as I’m concerned. I’ve known this for years. Typography 101.
Sep 17th, 2009 / 11:16 pm
Apparently Bernie is the only person in the world.
Can never know too much, so thanks for posting this. Also showed up in The Week in Type.
Sep 18th, 2009 / 1:23 pm
Yep, Typography 101.
Sep 18th, 2009 / 6:13 pm
Well, as a non-professional with an interest in typography, I found it interesting.
Sep 18th, 2009 / 6:22 pm
Funny you guys are talking about tiny details while 99% of the people out there don’t even see the difference between Arial and Helvetica… or even Helvetica and Verdana :-)
Sep 19th, 2009 / 5:11 pm
you have to keep in mind, people only notice design generally when it’s bad (i.e. they can’t use it, can’t read it, etc.). the everyday person may not appreciate the finer details of typography but that’s what we’re striving for, being “invisible” in a sense. we need some rules you know. we’re not animals!! :P
Sep 19th, 2009 / 8:28 pm
it`s very funny thnak for this information:-)
i just can say it`s 101…
Sep 22nd, 2009 / 3:38 am
go back to letter-spacing school. The suggested spacing between the
“l” and the “v” is off!!
Sep 22nd, 2009 / 4:58 pm
Yawn. He made the kerning worse. It’s not about unity, it’s about opening your eyeballs and making it looking good.
Sep 23rd, 2009 / 12:28 pm