Gasp for air — this is so amazing! As Sub-Studio explains the Dirt-Poster:

Designed by Roland Reiner Tiangco, Dirt Poster requires your participation to complete it. The back side of each poster is covered with a layer of ink, which you need to “paint” onto the front side the poster, to reveal the message that has been spot-varnished onto the paper. Awesome! The poster is limited edition and can be bought for $80.

The future belongs to the few of us still willing to get our hands dirty.

(via sub-studio)

10 Comments leave a comment below

  1. That is absolutely brilliant!

  2. all of these prints are hanging up in the chicago tribune building. pretty awesome!

  3. Love this! Great concept!

  4. Neat concept! Does anyone know what condensed font is being used here?

  5. I’ve never seen such an interactive poster.

  6. Love the idea. Love the quote.

  7. I too am curious what the font is. I’ve researched and can’t seem to find the exact match. That capital S is a bit curvier than most ultra-condensed fonts I’ve seen.

  8. @Seth My guess is Knockout from Hoefler & Frere-Jones, but it could be Akzidenz Grotesk Condensed or something along those lines.

  9. Are they not being sold anymore?