Thanks for sharing this Tina. I can totally agree to the branding, for that reason, you also don’t really need a slogan. It can all be triggered with a logo in the heads of customers.
I also really resonated with the “designers curse” (term too negative, but I can’t think of a better way to quickly say it) of immediately picking up on details.
Thank you for sharing! View part 1 of this interview with Michael Bierut here: http://inda.ba/1BLH5bF
Apr 1st, 2015 / 7:03 am
Logos have no meaning without the brand story and experience. Such an important thing to remember!
Apr 2nd, 2015 / 11:17 am
Thanks for sharing this Tina. I can totally agree to the branding, for that reason, you also don’t really need a slogan. It can all be triggered with a logo in the heads of customers.
I also really resonated with the “designers curse” (term too negative, but I can’t think of a better way to quickly say it) of immediately picking up on details.
Apr 16th, 2015 / 11:36 am