Michael Bierut on the Power of Logos

Michael Bierut interview at Design Indaba.

(via Quipsologies)

3 Comments leave a comment below

  1. Thank you for sharing! View part 1 of this interview with Michael Bierut here: http://inda.ba/1BLH5bF

  2. Logos have no meaning without the brand story and experience. Such an important thing to remember!

  3. Thanks for sharing this Tina. I can totally agree to the branding, for that reason, you also don’t really need a slogan. It can all be triggered with a logo in the heads of customers.

    I also really resonated with the “designers curse” (term too negative, but I can’t think of a better way to quickly say it) of immediately picking up on details.