CLICK NY: Paul Parton, The Brooklyn Brothers

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Paul Parton, Partner of The Brooklyn Brothers, talked about how it doesn’t matter what medium you’re using to bring your message across as long as approach it with an online state of mind. Consumers buy into a relationship as an interaction, which is entirely media independent.

They have created Fat Pig organic chocolate, which let’s you unleash your inner pig. Hold the packaging in front of your nose, take a picture and upload your piggie image to the fatpigchocolate.com site and join the community. You will then have the chance to become the über-pig. The guilty secret of fat pig chocolate, he says, is that they didn’t have the time to launch it properly, as they simply got too busy. But it was picked up by all the big design blogs and got a huge buzz. They haven’t really done anything with it yet but is already retailing in three stores. The community did the work for them. Inviting the consumer in can start with the most analog medium, which is packaging. Exactly what they’ve done with Fat Pig.
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Summing up Paul’s presentation:

– invite the consumer into the process
– the idea is the medium
– advertising is disposable

(On a side note: How odd is the resemblance of The Brooklyn Brother’s B Logo to the one of the Brooklyn Museum?)

CLICK NY: Keynote Speaker James Cooper, Another Anomaly

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Keynote speaker, James Cooper, Creative Director of Another Anomaly talked about some of their campaigns. (Keep A Child Alive, EOS and Converse and Eric Ripert) What stood out to me is his statement about how we’re in the age of “Good Works”. We shifted from “Greed Works”, to “Green Works” to now a time of “Good Works”. James feels strongly about educating students and giving them a good start. He taught and an ad school and instead of teaching them how to design/create an ad, he taught them how to start a business. Interesting!

His final slide, summing up his points niceley:

– test theories (don’t chase awards)

– be on the consumers’ side

– good is different / different is good

– help out the industry

– have partners not clients – you’re less likely to dick them over.

swissmiss at click-ny today

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I am excited to be attending CLICK NY here at the Art Director’s Club today. Lovely Liz Danzico, today’s moderator, just kicked off the day! There are quite a few presenters I am excited to hear speak. (Check out the line up in this pdf.) Hopefully more about the conference throughout the day! Happy wednesday everyone!

17 days until the “The Feast Conference” here in NYC

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Jerri Chou, organizer of The Feast Conference (and new studio member here in our office) just informed me that their agenda has been finalized with a series of inspiring, mind-expanding, and innovative talks. “The Feast” will try to showcase a look at social innovation from all angles. Speakers include Dickson Despommier, the mind behind the “vertical farming” concept and Scott Belsky, Founder of Behance who will discuss how to make good ideas happen.

They only have 70 tickets for sale so buy yours today as space will sell out fast! And as a special bonus, use discount code “FIFTY” to receive $50 off your ticket price. To register for The Feast and get more information, please visit thefeastconference.com.

See you there!?

interesting new york

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Interesting NYC looks like a fantastic one day conference. A gathering of diverse and interesting speakers. This saturday, september 13, 2008!

ICFF 2008 First Highlights

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I just got back home after having spent a 6 hours walking around ICFF. I have complete sensory overload and would love to just sit in a room with white walls and stare. But no, here’s s quick overview of my personal ICFF 2008 Highlights;

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I nearly fainted and kissed the booth guy at Pablo upon seeing one of their latest lamps called LIM. Not on their site yet, not for sale yet, but oh boy do I want one. The images unfortunately don’t do it justice but just imagine that you can take off that long slim bar with the lights on it and reattach it via magnets any way you want to the base. Completely minimalistic modular lighting. Lim was definitely my personal lighting highlight of the show.

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Inflate’s mobile/inflatable Office in a Bag concept made my heart jump. Mini conference room anyone?

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One of Offi’s latest inventions is this collapsable table with chairs. Perfect for a small office or apartment. Fold down to a beautiful sculptural table and opens up into a workstation/dining table or whatever you need it to be. A versatile beauty! Yay for furniture that folds down! (it’s apparently not on their site yet)

UPDATE: Srdjan Simic, the designer of this wonderful piece emailed me with some more information: It’s called PAKET and will be available mid august through Offi’s large distributor chain in US, Europe and Japan. It will be available in white, dark grey and orange.

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I just spent the past 20minutes searching for the flyer/business card that goes with these pictures. No luck. Can anyone fill me in what the name of this designer was? Her wallpaper had me gasp for air. How awesome/crazy is this? LOVE! What’s her name? How unbelievably fantastic and different is this wallpaper by Tracy Kendall? (Somebody please design a better site for Tracy)

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A visit at the Ameico booth triggered a lovely short walk down memory lane: These Branex Design / Tam Tam Stools made me chuckle. We had one growing up, in bright orange, and I vividly remember playing with it, rolling around on it, putting stuff in it’s secret compartment. And sure enough, there were yumme chocolate covered raisins hidden in one of the ones in the booth. Apparently their design is celebrating its 40th anniversary. I definitely will have to get my hands on a few of these. Maybe for our new office, ladies? ;)

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The Rodenhook Modular Shelving System gets my swissmiss thumbs up. While I am not crazy about those angled shelve modules, I could definitely see this system in use with only the ‘regular’ ones in someone’s ‘soon to be the moved into’ new office space. Ladies? The gentleman in the picture is Martin O’Flynn, the mastermind behind this beauty of a shelfing system.

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One more highlight, before I have to run off and put on my ‘mommy hat’ for the night: I was so excited to meet the designers behind 25togo at the DesignBoom both. I bought myself one of the Photo Camera bags and am happy to report that the Leica D-Lux 3 fits in it perfectly. (I wasn’t able to find a pouch for it so far, they are always too small for the Leica lens and I was simply not willing to pay $80 for the custom photo bag). Couldn’t find the Photo Bag on the site, but there’s the very cool “My Document” Laptop Bag. It’s such a wonderful experience to buy directly from the designer.

More to come tomorrow. Little Ella Joy wants to play now…

PSFK Conference

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I had the pleasure to attend the PSFK conference yesterday here at the Art Director’s Club in NYC. I was impressed by the overall organization. Hat tip to Piers and his team for pulling off a truly inspiring event.

The opening presentation by Grant McCracken had me the edge of my seat. Wish he would have had another 2 hours to share more of his amazing insights on pattern recognition. (See his presentation slides here.) One sentence that stuck with me: “We are in the business of seeing things!”. Check his blog cultureby.com.

The presentation on collbarotive co-working was interesting. Andrew Hoppin, NASA, explained how they engage their customers, staff and partners and the community in a Second Life Virtual environment. He said he feels that some of the NASA employees actually seem to collaborate better in the virtual environment than in real life. Now, that is a truly sad statement of our times, isn’t it? Again, wish Andrew would have given more time to share insights.

One of my personal highlights was the interview with Eric Ripert of “Le Bernadin”. One of the four NYC restaurants that got awareded with 4 stars. I’ve realized that the conference talks/presentation that have inspiried/touched me the most have always been the ones from people outside my industry. Janine Benyus comes to mind with her presentation on Biomimicry at the Denver AIGA conference. I wonder if one should organize a conference with just speakers from other industries. Listening to Eric and how he runs his restaurants, his business, how he comes up with new recipes etc was truly inspiring and had me question parts of my own process.

Another highlight was Allan Chochonov’s presentation on The Dumbest Smartest design problem . Obviously an experienced speaker, his presentation about his experiences as an industrial design teacher here in NYC was delightful, smart and made me think.

PSFK did a wonderful job in organizing this conference. My only critical comment would be to cut down on panel discussions. They don’t do nothing for me. They always feel as if one only scratches the surface. And there’s always this one person sitting in a panel discussion that has this incredible wealth of interesting knowledge that just can’t be unleashed because of the setting. Take Noah Brier for example. I would have loved to hear him present, instead he was trapped in this slightly awkward panel discussion on Social Media.

Thanks to PSFK! Looking forward to next year’s event!

Future of Webdesign? Hmm…

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I attended the Future of Webdesign Conference , yesterday, here in NYC. I was initially asked to present, on the topic of branding, which I declined. Sure, I would have had lots to say, but I didn’t feel it was a right fit. For a one day conference, you need the best of the best on each topic, at least, that’s how I see it. Instead, I would have loved to speak about ‘how to stay inspired’, blogging, how design sensibility is influenced by upbringing, the challenges of designing in a foreign culture, etc..

Overall, I must say, I left the conference, slightly disappointed. Sure, there were a few good speakers, but the odd venue and bad sound quality didn’t help the overall experience. The conference was held in a side-wing of the Jacob Javits center. The ‘stage’ was put against windows and all morning, we couldn’t see what’s been projected, as the sun was shining right onto the screen. Joshua Davis‘ presentation was my personal highlight, if only I could have seen what he was presenting. No luck. What a high energy, inspiring guy!

Another speaker I was looking forward to was Jeffrey Zeldman. The sound quality during his talk was so bad, that I couldn’t understand a word (!!!) for the first 15 minutes. Luckily they handed him another microphone half way through. Quite a few people got up and left, visibly annoyed.

Not to mention the overall bad start to the conference as they didn’t have name batches for about a third of the attending people and were printing them on an inkjet on site, and no lanyards… On my way home, I was wondering what I would have thought of the day, if it would have been a smooth organization and a better venue.

Bryan, the organizer, kept apologizing for the screen issue and promised that videos of each presentation will be available online. Well, that’s something.

Did you attend? What did you think?

Impressions of AIGA NEXT

– Upon arrival, walking into the Denver Convention Center, I ran into Debbie Millman who I wanted to meet for so long. She’s as warm and likeable as she comes across in her fabulous Design Matters Podcasts. By the way, vote for her.

Daniel Liebeskind spoke for 15minutes straight without ever stopping or taking a breather. Needless to say I was out of breath when he was done. Oh, and he ran off stage. Humorous in its own way.

– The Denver Convention Center has a fascinating and sometimes questionable collection of rug patterns. You can view them here. Note to self: Research rug pattern psychology in public spaces.

Ellen Lupton had a talk that I would have hated to be in as a man. She talked bra. Really. But she seems lovely, nonetheless.

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Command X, the American Idol for graphic designers, was entertaining and humbling. The level of professionalism of these young talents was breathtaking. Who would want to pitch an idea in front of 2000 (?) ‘clients’? The winner, Michelle Narcisi, got a standing ovation with her ‘except you’ campaign which is supposed to get young voters to vote. I will be on the look-out for her pdf posters. They will spread like wildfire, once unleashed. Curious to see how long it will take until Michelle will take some fine position in NYC…

Blaise Agüera y Arcas’ presentation on Seadragon and Photosynth left me in awe. But the fact that both apps don’t work on a Mac deserves a big Boooo!

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Khoi Vinh’s talk on how we are slowly but surely gaining more ‘control’ in the world of webdesign was impressive. His presentation was extremely informative, well-structured and well delivered. Congrats Khoi!

Maira Kalman – what an interesting, witty, talented woman. I wish her ‘talk’ would have been longer.

– Friday, I Julia introduced to Michael Bierut. He outed himself to be a swissmiss reader, so did Tobias Frere-Jones. YAY!

– I saw Helvetica for a second time. Loved everything about it with the exception, again, of Paula Scher’s comment on how Helvetica is responsible for the Iraq war. I know it was supposed to be a joke. Not funny.

– The Denver Art Museum is quite an impressive piece of architecture.

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– Charming, funny germans do exist – Christoph Nieman is living proof. His presentation was delightful and his talent humbling. His client diagrams, above, made me chuckle.

– The presentation that completely blew me away was by biologist Janine Benyus, on Biomimicry — the way humans mimic nature in the products we build and the systems we implement. Watch her TED.

Garth Walker, a south african designer definitely made me look. He is mostly known for his desire to do design that has roots in culture. Read some more about Garth here.

– I had the pleasure to meet Jessica Helfand. Warm, approachable, outgoing!

– Waking up seeing mountains from your hotel window is fantastic. I miss the swiss alps.

– Taking a hotel 20minutes outside of downtown to save some money was a stupid idea.

– At times I felt like I was at a Pentagram Conference: Julia, thank you for introducing me to Nikola, Joe, Lenny, Scott, Ben, Brian, Drew, Kurt. You guys are nutty.

– Oh, and on a very personal note: I want you all to know that I am married to ‘super-dad’: G took care of our little Ella while I was gone. Thank you G! :)

Broadcasting from the AIGA NEXT conference

I am having a fantastic time at the AIGA NEXT conference in Denver. I am inspired and humbled by the work I see, the people I meet and the beauty of Denver’s surroundings. Alissa Walker, who I finally got to meet (she’s wonderfully bubbly and charming) is doing an excellent job in covering the conference. The blog panel I am going to be on is happening tomorrow afternoon, wish me luck! Waving from Denver!

what’s NEXT?

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I am heading out to Denver tomorrow to be part of a panel discussion on blogging at the AIGA’s NEXT conference. Thrilled! As a consequence there won’t be (m)any posts in the coming days. My apologies in advance.

So, instead of spending time on my blog, you could just order one of these Office Slacker Mini Games Desk Set or, you could move your cursor over to the left and visit some of my ‘recommended’ sites. So much to be discovered!

See you in Denver?

Blog O’Fear: The Rules and Etiquette of Blogging

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I am thrilled to be part of a panel discussion about The Rules and Etiquette of Blogging at the upcoming NEXT AIGA conference in october. I will be surrounded by much respected fellow bloggers: Allan Chochinov, Core77.com; William Drenttel, Design Observer; Khoi Vinh, subtraction; and Alissa Walker, UnBeige. The panel will be moderated by Steven Heller.

I would love to hear your thoughts on the topic:

What’s the future of blogging?

Who is afraid of what the blogosphere has and will become?

What is its role of blogs as a forum for ideas?

see you at HOW in Atlanta next week?

Picture_1_3I am starting to get excited about the upcoming HOW Design Conference. Only 3 more days to go… I am thrilled about seeing some of the speakers. And most of all, I am thrilled to be hanging with my ‘long distance roomate’ and fellow design blogger BBlinks! YAY!

What about you? See you there?

HOW! booked!

Picture_2I am thrilled! I just registered for June’s HOW Conference in Atlanta, Georgia. I am really looking forward to the presentations of some of the speakers. My personal highlights: Jim Coudal, Matthew Richmond from the Chopping Block (who ironically enough is my neighbor here in Brooklyn and I am traveling all the way to Atlanta to see him speak) and Steff Geissbuehler, who I just recently had the pleasure to meet when I was freelancing at C&P Partners.

Hooray!

Are you going, or thinking about it? If so, you should register today or tomorrow, as the early bird registration rate promotion is only going on til tomorrow. And also, let me know if you’re going, I love to meet my readers…