Tattly Super Set 2016

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This is the third edition of Tattly’s Super Set: The 100 most popular Tattly enclosed in one cool hinged-lid tin.

If you order before 11:59pm EDT today, you get 50% off, during the annual birthday sale!

Tattly = 5

Tattly turns 5

Today’s a big day! It’s been exactly 5 years since I announced the birth of Tattly. My team made me look back and share 5 things I’ve learned:

It takes a small village to run a physical product company.
When I started Tattly I had no idea what I was getting myself into. Being a User Interface Designer, I knew nothing about selling physical goods. I assumed that at the most I would end up with a company that I could feed with two pizzas, meaning 6 people max. False. We are currently 12 full-timers and 4 part-time helpers. We could easily hire 4 more folks but have to hold out until our sales allow us to. Tattly is an entirely bootstrapped company and every new hire is a milestone. Just like raising kids, it takes a small village to run a company like Tattly.

Trust breeds magic.
From the beginning days of Tattly I hired young, motivated smart folks, that were as excited as I am about developing a physical product company. None of them had any prior experience. But they had some serious HUSTLE. We all learned as we went along. I trusted them with building Tattly, sometimes with things I probably shouldn’t have trusted them with. But that’s ok, because trust is the biggest compliment of all. Over the past few years, this theory of mine has proven successful: Hire young folks that thrive when asked to figure stuff out, that are motivated and self-driven. Then, simply step out of their way. Let them know you trust them and watch them embrace the challenges and watch them over deliver. Trust breeds magic!

You have to embrace inventory tracking. And sales.
When you sell a physical good you need to know how many you have in stock. At all times. Seems trivial? Well, it took me a few years to finally implement a inventory management system (Netsuite). Best thing we’ve ever done. And, then just this year, I finally embraced selling as an art form. Guess what, your product doesn’t sell itself. You have to tell people about it. I had to learn that you can do see in really elegant, tasteful and fun ways.

The extra layer of love gives the product soul.
At Tattly we try to sprinkle a possibility of a smile into everything we do. How? If you subscribe to our newsletter, you might have noticed our love for puns! Ever ordered something online? Then you might have come across the messenger pigeon coordinates on our invoice! Did you ever stumble upon our Error 404 page? You should! Or my favorite: A few years ago, when we launched an invisible Tattly on April Fools day, designed by Mario The Magician. Just thinking about it still makes me laugh! I believe that these little possibilities of a chuckle are what give our brand soul.

Never underestimate the power of confetti.
I firmly believe that every business needs a confetti drawer. When you order on Tattly.com you have the option to add confetti during the check-out process. And sometimes we randomly add some to orders, because we think the customers would appreciate it. But don’t worry, when we do add confetti, we do it respectfully, and include a “CAUTION CONFETTI INSIDE” sticker on the package. Because, you know, messy.

Team Tattly

I am excited to be celebrating this 5 year milestone with my team. They are a fantastic, fun, hardworking group. Let me raise my confetti canon and say: Happy our Tattly birthday to you!

If you have followed my blog for a while, you might know that we have a birthday tradition at Tattly: We celebrate our birthday by giving our customers 50% off. Use discount code TATTLYTURNS5 for 50% off your order, this week only.* This only happens once a year so be sure to place your order before 11:59pm EDT 7/15/2016.

Pink Peony

Pink peony

Summer is in full swing here on my side of the planet. All I want to do is cover myself with this Pink Peony Tattly and lay in the grass!

(Did you know it this Tattly set is scented? It’s a visual perfume!)

Tattly + 5 Seconds of Summer

Look, it’s a commercial, for Tattly!

Our studio community neighbors, Mac Premo and his team produced and directed the fun, colorful, and energetic Tattly commercial that will be played before the 5 Seconds Of Summer Summer 2016 tour performances in Toronto, New York, San Francisco and Dallas. We are talking BIIIIIIG screens! You will be able to find me in the audience of the NYC concert, most likely tearing up, when it comes on. Tattly sure keeps my life eventful!

Thank you Mac Premo and team. You are the best!

Totally Waterproof

In case you ever wondered, Tattly are indeed totally waterproof.

Flowers

perenneial tattly set

Next time you are going over to someone’s house and want to bring some flowers, try a bouquet of scented Tattly. They are water color designs by French artist Vincent Jeannerot.

(image by Ace Boothby)

Empowered by MailChimp: Tattly

A few weeks ago I got a call from my friend Mark at MailChimp in which he asked: “What would you say if we made a commercial on Tattly for Viceland TV?” Needless to say, I nearly fell off my chair. Sure enough, a few weeks later, Vice and their huge crew showed up at Tattly HQ and filmed a day straight. And above is the end product, which you can also see here. How cool is MailChimp? For a small bootstrapped company like Tattly, generous PR gestures like this one are a big deal.

MailChimp was part of Tattly from the very beginning. In fact, when I started the project, almost five years ago, I ran out of money and didn’t have the funds to print the first batch of tattoos. Rusty who helped me at the time had the idea to add a sponsored bonus Tattly in every order. We pitched the idea to MailChimp and they said yes, which allowed us to get production going. Interesting fact: MailChimp knows the pain of being a bootstrapped company. They are still, years later, privately held, which I think you can sense when you pay a bit of attention. They are and have been generously supporting creative projects around the world. (I myself fall into this category also with CreativeMornings. MailChimp was our first global partner) I consider them a “angel investor of the creative world” not just with Tattly but with many other conferences, magazines, experimental-creative-you-name-it-proejcts. Their generous support is making a real difference.

Thank you MailChimp. Tattly (and the rest of the creative world) loves and appreciates you.


In this same series, Vice and MailChimp also made one on FLO+THEO, Jane’s Motorcycles and Heatonist. You can see them all here.

Scented Tattly – The Perennial Set

scented tattoos

I can barely contain my excitement over the launch of Tattly’s first scented tattoos. The Perennial Set launched yesterday, featuring sumptuous florals by French watercolor artist Vincent Jeannerot.

Their unique fragrance was created in collaboration with Agilex Fragrances, and includes notes of Dewy Fuchsia Petals, Pink Poppies, Ylang Ylang, and Poplar Wood. Next time, instead of a bouquet of flowers for that special someone, bring a Perennial Set instead.

Work at a fragrance house or beauty company? We also do custom tattoos with fragrance.

The perennial set

Philodendron Monstera

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I have been excited for weeks now to finally announce this beauty of a new Tattly. It’s by French watercolor artist Vincent Jeannerot.

Over the past few months I have developed a slight Monstera leaf obsession and am happy to be wearing them on my skin now. Also, if you buy one this week, you’re entering a give-away for one of Vincent’s beautiful prints.

Come Work With Me

Work with Tattly

Come work with my team and me at Tattly! We are hiring a Sales Manager.

Today Show features Tattly

Today Show Tattly Feature

What an absolute honor to have been featured on The Today Show! NATIONAL TV EVERYONE! My heart! I am having all the feels! For a small bootstrapped company like Tattly, this is huge! I want to thank all the people involved in making this happen! I wish I could hug you all! Watching the segment made me tear up, here’s why.

James Corden Covered in Tattly

James CordenJames Corden

This made my week: James Corden modeled for WSJ covered in hundreds of Tattly. My heart nearly exploded when I discovered it. Not familiar with James Corden? He is the man behind the humorous and popular Carpool Karaoke!

Watercolor Feather Set

Watercolor Feather Set

Tattly just launched this stunning Watercolor Feather Set by Natasha Lawyer. So excited!

Sleeve Up With 40% Off!

Tattly

Psst… Tattly is running a rare 40% off sale, site-wide. Discount applies to never before discounted Tattly including the Sesame Street, CHARM IT!, and Uncharted Sets Use discount code SPRING40!

Songbird

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Songbird by Brooklyn based tattoo artist Tea Leigh is my new favorite Tattly.

Custom Tattly

Custom Tattly

Over the weekend I had two conversations with folks that didn’t know that Tattly does A LOT of custom work for really, really cool companies. Want to see some of them? Here you go, the Custom Archive shows you a select few. And if you want to know more about Custom Tattly, please head this way!

Heart Tattly

Heart Set

Just in time for Valentines Day, Tattly launched the Heart Set.

Single folks, this set is for you.

Tattly Parlor in The New York Times

 A Temporary-Tattoo Parlor With Ink for the Whole Family

What an exciting last day of 2015 for team Tattly! Our Tattly Parlor is featured in The New York Times! Here’s the article. (Not to brag but we made the Style’s section twice in 6 months! Here’s the article from just a few months back.)

Team Tattly killed it in 2015: We moved offices, were part of the Easter Egg Roll at the White House, launched collaborations with Naughty Dog (of Sony) and Sesame Street, we were part of Art Basel, we brought old Masters back to life at Christie’s and opened a Tattoo Parlor. And we paid over $750,000 in royalties to our artists.

Time to celebrate! 2016 here we come!

Sesame Street Tattly

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Last Friday team Tattly launched a collaboration with Sesame Street! (Yes, my head is nearly exploding!)

I am personally in love with Mr. Snuffleupagus but will wear a Cookie Monster any day! See all Sesame Street Tattly here. So much excitement for this collaboration! Please allow me a YAY!

psst..: Take 35% until the end of day today with Discount code THANKS35

Boo!

Happy Halloween

Boo Who and Happy Halloween everyone! May your candy collecting be successful!

Tattly in the New York Times

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Today was a big day for Tattly: We got featured in the New York Times’ Styles section. It’s a long and positive article. I can’t thank the writer, Courtney Rubin, enough for her kindness and generosity. Want to read it yourself? Here you go!

Tattly = 4

Tattly turns four

Today’s a big day! Tattly turns 4! What was meant as a side project so my kids could walk around with cool temporary tattoos, designed by actual artists, illustrators and designers has taken off like a rocket. We are now in over 1,000 stores around the world including the Tate Modern Shop, MoMA, JCrew and have a roster of over 100 artists. Someone pinch me!

We’re celebrating the big milestone with our yearly “happy our birthday to you sale”: Now thru Monday, July 13th, take 50% off with code BDAYSUIT. This year’s The Super Set includes a gift from us: an advance offering of the upcoming Application Kit which includes a Tattly Sponge, Water Bottle, and an It’s Only Temporary Apron with a matching Tattly designed by Ladyfingers Letterpress.

It’s fun being 4, right?

Only Human

Only Human Tattly Temporary Tattoo

It’s one of those days where I need to remind myself I am Only Human.

Lovely Set

Lovely Rifle Tattly Settattly_rifle_paper_co_botanical_robin_web_applied_02_grandetattly_rifle_paper_co_monarch_web_applied_01_grande

Really thrilled about today’s launch of the Lovely Tattly Set by Rifle Paper. It’s the sequel to the super popular Floral Set. The continued joy my team and I get out of launching new temporary tattoos is refreshing. I hope it never stops.