I might be a little late to the game, so pardon if you have seen this before but I can’t stop smiling. The Santa Brand Book is one of the funniest branding spoofs I have come across. Ever. Hat tip to Quietroom for pulling off the Santa Brand Book.
Download the PDF here.
(Thank you James)
South Africa’s Kulula airlines recently received the rebranding treatment from creative agency Atmosphere when they applied this 101 guide to the various parts of the airplane. Made me smile. Found over at PSFK.
Saw this beautiful graphic underlining the power of consistency over at thinkingalaud.
The PepsiCo Americas Beverages division of PepsiCo is bowing to public demand and scrapping the changes made to a flagship product, Tropicana Pure Premium orange juice. Redesigned packaging that was introduced in early January is being discontinued, executives plan to announce on Monday, and the previous version will be brought back in the next month.
Also returning will be the longtime Tropicana brand symbol, an orange from which a straw protrudes. The symbol, meant to evoke fresh taste, had been supplanted on the new packages by a glass of orange juice.
Tropicana Discovers Some Buyers Are Passionate About Packaging, by Stuart Elliott.
The brilliant Culture Bus logo brings together the letters C and B in a form that resembles a route. Best.Logo.Ever. Hat tip to Kit Hinrichs, Pentagram.
The history of 50 well known logo designs.
Dos Logos. Amazing contemporary logo design resource.
Anatomy of a Merger, by Giampietro+Smith
The version of this article that was published on 15 September 2005 by BusinessWeek.com is available here.
“Future States,” a rebranding of the US by Paula Scher. Unfortunately, the Monocle print piece is (still) only available to subscribers, but there’s a video component, Brand America, an interview with Scher conducted by Tyler Brûlé. In it, she advocates trashing several visual icons of the USA brand, including the “America” portion of our name. Which is funny, since she designed the book on America.
(via the fabulous unbeige alissa)